Time to toast the Grand Traverse region's emerging young leaders. Every September, the Traverse City Business News highlights 40 local professionals under age 40 who excel with their economic impact on the region and in the community. This year marks the 19th anniversary of the annual TCBN Hagerty 40Under40 list of influencers, and the tenth year Hagerty has served as signature sponsor. 
The list recognizes individuals in Grand Traverse, Leelanau, Benzie and Kalkaska counties under the age of 40 whose efforts this past year had the most impact.

More than half of the 2025 winners are new to the list.

A panel of six judges reviewed the submissions and chose the 40 influencers out of 100-plus nominations from the community. The panel included Karin Chung, senior recruiter at Hagerty; Mandy Sentieri, chief financial officer of Traverse Connect; Allison Beers, owner of Events North and past 40Under40 recipient; Luke Haase, publisher of the TCBN, Northern Express and The Ticker; Jillian Manning, executive editor of Northern Express; and Gayle Neu, contributing editor of the TCBN.

Max Anderson
Jess Ashmore
Jess Ankney
Christina Barkel
Bailor Bell
Becca Binder
Tom Bratton
Andre Bushell
Loghan Call
Taryn Carew
Katie Clark
Betsy Brick Corbett
Troy Daily
Ellie Dulude
Shelby Eppich
Marissa Garrock
Jacob Goodman
Ashley Halladay-Schmandt
Molly Hassler
Ryan Hulst
Laura Ann Johnson
Sam LaSusa
Sean Leask
Courtney Lorenz
Ryan Mater
Taylor Moore
Tyler Palsrok
Madison Partak
Danielle Pasinski
Kristina Pepelko
Brittney Primeau
Kevin Query
Merek Roman
Adam Root
Aly Rudy
Wes Sovis
Jonny Tornga
Carolyn Ulstad
Brittany VanderBeek
Rachel Zemanek

To read more about this year's winners, what they've done to make the list and what they have planned next, pick up a copy of the September TCBN on newsstands or click here. Click here to subscribe and get your own TCBN mailed to your home or office every month. 

This year's winners will be celebrated at an event next week and will receive gifts from Hagerty, The Alluvion, Cherry Republic, Cultured Kombucha, Fustini’s, Grand Valley State University, Higher Grounds, Jimmy John’s, Lume, Mawby, Murdick’s Fudge, Old Town Playhouse, Oryana, Traverse City Horse Shows, and The Tasting Room.

Watch for the special 20th anniversary 2026 nomination information in the TCBN and The Ticker next spring.