The Story Behind NMC's Years-In-The-Making Mascot
By Craig Manning | April 21, 2026
It only took 75 years, but Northwestern Michigan College (NMC) is finally getting a proper mascot.
The college announced the news earlier this month, and will officially unveil its new avatar – a green hawk owl dubbed “Swoop” – this weekend. The mascot comes 13 years after NMC adopted the hawk owl nickname, and 12 years after the Swoop character was first rendered as a two-dimensional logo.
Swoop will make his debut appearance at NMC’s 75th anniversary student and community block party, scheduled for this Saturday, April 25, at the college’s Front Street Campus. The event runs 3-7pm and will include carnival rides, a bounce house, a dunk tank, …
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