Summer Report Card 2026: Traverse City's Peak Season Was a Celebratory, Smoky, Gridlocked Mixed Bag
By Craig Manning | Sept. 17, 2026
The recipe was there for the busiest summer in Traverse City history. Preliminary numbers offer conflicting reports about how things actually shook out.
Speaking to the Traverse City Business News at the outset of summer, Trevor Tkach, president and CEO of Traverse City Tourism, predicted a summer for the record books. Cherry Capital Airport (TVC) was coming off a record-breaking 2025, Traverse City was preparing to celebrate 100 years of the National Cherry Festival, and the nation’s 250th birthday was looming.
“I was extremely bullish,” Tkach tells The Ticker three months later. “I really was anticipating a lot of road trips, some big domestic travel increases, and maybe …
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