The Accidentals In TV Spot
Dec. 8, 2014
A new television commercial featuring popular Traverse City band The Accidentals is now airing in Grand Rapids and Detroit media markets. The spot first aired on Thanksgiving Day during the Detroit Lions game. Created by Traverse City marketing firm PB&J and Shanty Creek Resorts, the ad features the single, "The Silence" in an animated spot showing a family escaping the city for a weekend at the resort.
"We wanted to capture a certain energy for the spot," says Karl Bastian, PB&J principal. "I heard the band perform the song live and it just seemed to fit perfectly."
Check out the commercial here.
Comment
Referee Charged with Assault & Battery Following Soccer Match Incident
Read More >>Density Limits, Water District, Housing, FishPass & More on City Agenda
Read More >>County Commissioners Talk Airport Expansion, Bonds
Read More >>Area Home Sales Up In October
Read More >>
Traverse City Comedy Fest Returns in 2026; Gary Gulman Announced as First Headliner
Read More >>Land Of 9,000 Airbnbs: Northern Michigan's Short-Term Rental Market, By The Numbers
Read More >>Rotary Charities Grants $400,000 to 10 Northern Michigan Initiatives
Read More >>Ness Named Mayor Pro Tem; Commission Makes Board Appointments
Read More >>Traverse City Central, Kingsley Clinch District Titles In Football
Read More >>Food Pantry Demand, Community Initiatives Are Up Ahead Of Thanksgiving
Read More >>